A Feasibility Study (FS) provides your institution with the resource information, preliminary cultivation of significant prospects, and recommendations necessary to plan and implement a successful major gifts campaign. The Feasibility Study analyzes four requirements vital to a successful major gifts campaign, including:
Program appeal
Availability of financial support
Leadership
Campaign framework
The Feasibility Study (also sometimes called an "implementation study") is neither a poll nor a survey. It provides the information necessary to prepare a plan of campaign that will organize the people and the programs to maximize the institution's success. Seeking the advice and counsel of those people whose time, energy, and money would be essential in a major gifts campaign before they are asked to work and contribute is the key to success, and the feasibility study begins this cultivation.
The feasibility study is specifically designed to aid your institution in formulating:
A compelling case for support
A plan of campaign
A realistic and attainable goal
A realistic schedule
Potential campaign leaders
Potential campaign donors
Feasibility Study Program Process
The feasibility study consists of confidential, one-on-one interviews with internal groups (faculty, administration, and staff) and significant community leaders (including board members). Each interview is approximately one hour long. The consultant asks each interviewee for opinions and advice on a variety of topics, such as:
The role of the institution within the community
The importance of the institution’s proposed projects
The proposed goal
Potential donors and leaders
Campaign timing
Their willingness to serve in a campaign
Their willingness to contribute
The priority of the institution’s needs as compared to other community needs
Any other factors that might influence the success of a major gifts campaign
Feasibility Study Program Outcomes
When the interviews have been completed, the Clements Group prepares a comprehensive written report, which includes:
An introduction and method of study
Findings and conclusions
Recommendations
Using the findings of the feasibility study, the Clements Group will outline a customized approach for a successful major gifts campaign and develop a set of specialized recommendations, including:
A targeted (working) goal
A recommended campaign timeline
Campaign projects with high community appeal
Strategies for building awareness
A preliminary listing of individuals and organizations considered to have gift potential
A preliminary listing of campaign leaders (community “eagles”)
The Clements Group’s experience proves that conducting a major gifts campaign is the most cost-effective way for two-year colleges to realize success. The average return on investment for a CG major gifts campaign client is $24 for every $1 invested.
For additional information on the feasibility study service, please send inquiries via email to Amy Pollock, Associate Vice-President of Programs and Services: apollock@clmgroup.com.
